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  /  Business   /  DMR officially opens new mono-brand OMEGA Boutique in Liverpool ONE.

DMR officially opens new mono-brand OMEGA Boutique in Liverpool ONE.

Reiterating David M Robinson’s commitment to its home city, DMR this week officially opened its new
mono-brand OMEGA Boutique in the heart of Liverpool ONE.

As partners of OMEGA for over 30 years, the new showroom celebrates the friendship between DMR
and one of the finest names in the world of watchmaking. Entirely operated by DMR, the new OMEGA
boutique spans 2000 sq. ft and is located just a stone’s throw away from the eponymous retailer’s
flagship showroom on South John Street.

In addition to being the first standalone mono-brand watch boutique operated by a retailer in
Liverpool, this latest opening – the largest OMEGA franchise boutique in the UK – boasts a number of
significant firsts.

Understanding the value of multi-sensory merchandising, this is the first OMEGA Boutique in the UK
to introduce the brand’s own personal fragrance within the space – a nod to the importance of the
client experience as soon they first step through the doors.

John Robinson, Managing Director at DMR commented, “I am thrilled to see the doors of our OMEGA
Boutique open in Liverpool this week, cementing the city as the home of DMR. It has been an exciting
journey along with our friends at OMEGA and we are pleased that they have chosen us as their
preferred partner for this project which has created a unique luxury proposition here in the heart of
Liverpool ONE.”

Andrea Nunziata, Brand Director at OMEGA UK remarked, “Our retail partnership with DMR is a
historical one of nearly 40 years. We have enjoyed a strong and successful partnership and are
delighted to celebrate this next step with the opening of the first OMEGA Boutique in Liverpool. It will
provide the opportunity for brand enthusiasts to experience the full OMEGA collections and will
become the place of reference for OMEGA in Liverpool.”

DMR’s new OMEGA Boutique is now open for clients to visit, located on South John Street, Liverpool ONE.