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Essential Journal



David M Robinson (DMR) unveils the first stage of a digital transformation, with the launch of a new website and two Instagram channels

Following a period of closure during the UK’s recent lockdown and the chance to reflect and refocus, DMR reveals a beautiful newly designed website which introduces visitors to the designer’s diamond collections as well as timepieces from the retailer’s partner brands.

With new editorial pages dedicated to the DMR Bridal journey and the intricacies behind selecting the perfect diamond ring, the new digital platform provides an insightful online space for new and existing clients to learn more about the story of the brand.

Appreciating the two distinct arms of the business, DMR also launches two Instagram channels, with one dedicated to DMR Jewellery and another to the brand’s luxury watch partners.

Both @DMR_Jewellery and @DMR_ Watches provide followers with daily updates from across the DMR estate, as well as keeping abreast of exciting news from the world of horology. Since its recent launch, @DMR_ Watches has already attracted the attention of a number of famous ‘friends of the brand’, including Liverpool stars and recent Premier League winners Jordan Henderson and Virgil van Dijk.

DMR’s Head of Marketing, Liz Allister commented, “Launching two Instagram channels was the natural next step in our digital journey, ensuring we are consistently posting relevant content for our loyal followers. These new dedicated accounts not only allow us to showcase our partner watch brands in the way they deserve, but also provides us with the platform to tell the story of DMR, illustrating every aspect from bridal, bespoke, design, craftsmanship and not forgetting our friendly experts across our four showrooms who help make it all happen.”