Voice_Of Defiance
After 25 years shaping British menswear from behind the scenes, industry stalwarts Oliver and Terence are finally answering their own call. Their new label, Voice_Of Defiance, is less a clothing line than armour for the quietly uncompromising. We sat down with the founders to uncover the soul beneath the stitches.
Picture it. Two names etched into the backbone of UK menswear, having built other people’s brands for a quarter-century, finally trusting that persistent nudge in their gut. “We knew exactly the brand we wanted to create,” they share, voices thick with the conviction of men who’ve earned their vision. “It represents our own personal style and ethos but to be perfect for the market, also.” For them, Voice_Of Defiance (VoD) is that visceral whisper we too often ignore. “Voice_Of Defiance is that voice in the back of our minds, our inner voice or intuition that we follow. We have always done that. No matter what anyone else thinks or says is possible or impossible we have an inner belief that we will succeed.” It’s a creed forged for everyone refusing to let doubters dictate their path: “Voice_Of Defiance stands for all of those people who follow their inner voice and defy the odds.”
That defiance isn’t performative angst. It’s crystallised in their mantra: ‘Never Conform. Always Evolve.’ “It’s our mentality,” they explain, leaning into the nuance. “Its about finding your own path and doing things your own way. Or at least not being afraid to try. Not being boxed in and limited by other people’s thinking.” There’s a humility here, a scrappy pragmatism. “Always evolving is part of that process. Try new things and see how it works, then adjust and learn as you go. That’s how you grow.” This isn’t bloody-mindedness for its own sake. “Its not about being defiant for the sake of it. Its not about being a performative non-conformist… Its about being confident to try new things and always be humble and willing to learn as you go.”
So who wears this philosophy? Meet their ‘modern maverick’. “Wearing VoD is an outer representation of those inner values we just spoke about,” they suggest. The debut ‘Future Classics’ collection – think impeccably cut band-collar jackets, hoodies with the drape of a tailored overshirt – is designed for longevity, not seasons. “The core pieces… should feel timeless. They are the pieces that can live in your wardrobe forever. In ten years we want you to look back at those styles as pieces that have become an essential part of the way you dress. Your go-to pieces.” Dig deeper, and the layers reveal themselves. That reversible jacket isn’t just clever design; it’s the ‘Roll Out’, named for a Ludacris track. The breezy linen shirt? The ‘Paradise’, tipping its hat to Rex Orange County. “Each style is named after a classic tune that means something to us,” they grin. “They personify the energy of the brand.”
Nothing here is surface gloss. Consider the six-hour embroidery on a single piece. The logo’s hidden depths: its underscore symbolising your invitation to become “Voice_Of Defiance”, the rivets echoing microphone heads. “We want to put effort, thought and love into everything we create,” they affirm, their passion palpable. “We talk about resonance a lot… You can wear a piece of VoD and enjoy it for what it is, say a great jacket. But you can dig deeper… We think the deeper the foundations… the stronger the brand.” This quiet confidence defines the aesthetic, though they acknowledge life demands range. Their limited AAA+ capsule collection caters to musicians and DJs drawn to the brand’s singular spirit – “those guys, especially when on stage, like to stand out!”
For the founders, VoD mirrors their own style evolution. “As time goes on you learn what your personal style is… I buy more longer term quality pieces for my own wardrobe,” one reflects. “In VoD that’s what we are trying to do. Create pieces that will stay with you… because they make you feel good when you wear them and they represent who you are.” This feels bigger than fashion. “We are 100% focused on making VoD the best brand we can,” they state, eyes fixed on the horizon. “We want the VoD lifestyle, the Defiant Life, to be something that is a positive way of thinking.” It’s a vision amplified through Vault Brand Management, their stable nurturing labels like Moose Knuckles, Sandbanks, and Unseen Footwear. “Its in our nature to be generous and to help others.”
So what does defiance mean in 2025? Their answer feels urgently resonant: “Our revolution is internal. It’s a personal evolution. The defiance we think of is the importance to educate yourself, listen to your inner voice and then say, ‘I’m going to do this my way’.” It’s armour, yes. But more crucially, it’s permission. “To snap out of autopilot thinking… To make decisions based on your own opinions… We want people to feel confident, stylish and mentally resilient… This is exactly what we mean when we say that VoD is the armour for the modern maverick.”
Discover the defiance: www.voiceofdefiance.com
