A Match Made In Britain
Range Rover announced as Official Vehicle Partner of The Championships, Wimbledon beginning with the 2024 tournament.
Words by Jamie McFadden
Cementing their reputation as a leader in modern British luxury, Range Rover was this year confirmed as the Official Vehicle Partner for The Championships, Wimbledon, uniting two iconic British institutions for the first time.
The Championships is the quintessentially British sporting highlight of the Summer and is viewed by millions globally. Beginning in 2024, the partnership will see a Range Rover vehicle fleet support the transport of the biggest names in tennis, their teams and event officials throughout The Championships. The partnership begun with the 2024 event, taking place from the 1st to 14th July at The All England Lawn Tennis Club.
Within the Wimbledon fleet, Range Rover leads by example with breathtaking modernity, peerless refinement and unmatched breadth of capability, informed by over fifty years of evolution to deliver the most luxurious SUVs for clients across the globe. It is set to include the new plug-in electric hybrid Range Rover and Range Rover Sport vehicles, which will be charged at The All England Lawn Tennis Club using 100% renewable electricity for near-silent running throughout the tournament and to maximise the use of the Range Rover’s pure electric driving range of up to 75 miles.
Reducing vehicle emissions is a critical component of Wimbledon’s environment positive commitment with on-site charging infrastructure powered by renewable electricity and capable of accommodating increasing numbers of hybrid and electric vehicles as progress continues towards the All England Club’s 2030 net zero operational emissions target.
This ambition is shared by Range Rover, with every Range Rover available as a plug-in electric hybrid, and the first fully electric vehicle due to be revealed later this year.
“As an iconic British cultural event watched by millions across the world, The Championships provides the ideal opportunity for Range Rover to engage with our global clients with creative storytelling, that perfectly captures the elegance and refinement of our vehicles and the synergies between our two modern luxury brands”, says Geraldine Ingham, Managing Director of Range Rover.
This sentiment and the depth of the partnership is certainly shared by Wimbledon. “We are delighted to be continuing our long-standing partnership with JLR with the announcement of Range Rover as Official Vehicle Partner”, adds Deborah Jevans CBE, Chair of the All England Club. “I am particularly pleased with the inclusion of a significant number of lower emission plug-in hybrid vehicles in the fleet, with a focus on as many journeys as possible being delivered in EV mode. This is another step towards our goal of achieving net zero operational emissions by 2030.”
