Dis-loyalty Champions One Year of Beating Boring
Reflecting on a year of success, Dis-loyalty looks ahead to a continued journey, saving sums of money for frequent travellers.
Words by Josh Williams.
In a world that has never been more connected, Dis-loyalty is proving that loyalty isn’t the only path to reward. The ground-breaking travel and food membership, launched just one year ago, is shaking up the travel game. By flipping traditional loyalty programs on their head, Dis-loyalty has become a go-to for young, savvy adventurers who value instant rewards and premium experiences. And now, as the brand celebrates its first anniversary, it is clear that Dis-loyalty has tapped into a generation hungry for something different.
Dis-loyalty doesn’t just reward you for sticking with the same brands – it’s about inspiring you to try new things. In the past year, members have unlocked exclusive benefits at over 90 hotels and 175 restaurants and bars, across some of the world’s most popular destinations. Brands like The Hoxton, 25hours Hotels and SLS are all part of the growing Dis-loyalty family, offering exclusive perks across 57 cities in 25 countries. From quick weekend getaways to once-in-a-lifetime international trips, the membership provides the flexibility and spontaneity that today’s travellers crave.
Don’t just take our word for it – look at the numbers. Members have saved an impressive average of £433 in their first year, a return that far outweighs the monthly membership cost. But those savings go far beyond room discounts. With deals like 50% off at new hotels for three months, 10% off at restaurants and bars and even a free, barista-made coffee every day, Dis-loyalty is a membership that pays for itself in no time. In fact, in just 12 months, members have enjoyed a whopping 80,000 complimentary coffees – a perk that feels like a little daily luxury.
But Dis-loyalty isn’t just about saving money. It’s about access to experiences you can’t find anywhere else. Through “Dis-loyalty Drops,” members have been able to grab limited-edition collaborations and tickets to exclusive events. Then there’s “Friday Fix,” where members can snag extra discounts on select properties. These aren’t your average deals – they’re designed to create unforgettable moments that perfectly align with the adventurous, high-quality lifestyle the membership champions.
As part of its first anniversary celebrations, Dis-loyalty has been working hard on the launch of its much anticipated mobile app this autumn. The app makes it even easier to discover new destinations and access real-time perks wherever you are, thanks to its clever “Near Me” feature. And the brand is showing no signs of slowing down. Dis-loyalty is set to expand its network with more than 15 new hotels in some of the world’s hottest spots, from the Hyde London City to SLS Barcelona and The Hoxton, Florence. Plus, they’re adding luxe, soul-nourishing resorts like Rixos and Our Habitas to their roster, ensuring that wherever your wanderlust takes you, Dis-loyalty will be there.
As Martina Luger, Group Chief Brand & Culture Officer of Ennismore, puts it: “Disloyalty is not just a membership; it’s an engaged community powered by a thirst for exploration and discovery.” It’s this sense of discovery that sets Dis-loyalty apart, making it the perfect fit for those who seek out quality and value, without sacrificing that aspirational edge.
Dis-loyalty is making travel and dining exciting again. For those who prefer to break free from routine, it offers something much more than the usual points and perks. It’s a passport to the new, the bold and the extraordinary. With an eye on quality and an emphasis on experiences that feel both effortless and luxe, it’s no wonder Dis-loyalty has quickly become the membership of choice for today’s trendsetters.
