Alexandra Novacki Launches Couture Collection
British couture designer Alexandra Novacki launches her 2024 Couture Runway collection ‘The Dark Peak’.
Words by Jamie McFadden
Liverpool’s historic Walker Art Gallery was transformed into a breathtaking stage on 5th October, as British designer Alexandra Novacki unveiled her highly anticipated 2024 Couture Runway collection. The event, attended by over 200 influential figures from the world’s of fashion, entertainment and business, was nothing short of a triumph, firmly establishing Novacki as a new force in luxury British couture.
As an emerging name in the world of high fashion, Novacki’s work has drawn praise for its emotional depth and artistic innovation. Attendees of the show were captivated not just by the garments, but by the sensory experience she created, featuring live music performances by Elle Graham and pianist Bobby Locke, alongside models adorned with prosthetic tears and bespoke jewellery, created by Nicky Owens Fine Jewellery. Novacki’s use of hair artistry and handcrafted details blurred the lines between fashion and art, offering her audience a deeply emotional experience.
Alexandra Novacki’s collection, The Dark Peak, draws on her childhood experiences growing up in the Peak District, a region known for its sweeping moorlands, rugged hills and golden sunsets. Inspired by the natural beauty she once took for granted, the designs celebrate the rich textures and hues of the landscape, from the purple tones of the twilight sky to the lush greens of the rolling hills and vibrant heathland. The collection is a tribute to her Northern roots, embracing the grit and resilience that these landscapes instilled in her.
For Alexandra, it’s about connection: “I exposed a piece of my heart in this collection and I can feel that the audience felt that,” she shared. “Runway should be personal.”
With this latest collection, Novacki is inching closer to her ambitious goal of becoming the North’s first major fashion house. Her brand has already garnered attention for its bespoke, made-to-measure garments and she is poised to expand into red carpet fashion, with a ready-to-wear collection scheduled for release in 2025.
The show’s luxurious atmosphere was further enhanced by its carefully curated sponsors, which included some of the UK’s finest florists, jewellery designers and cosmetic brands. Novacki’s continued partnership with The Prince’s Trust solidifies her standing as a designer with vision and potential. Looking ahead, she is gearing up for an ambitious year of growth, with more runway shows, bespoke designs, and collaborations on the horizon.
EJ can attest to the fact that Alexandra Novacki is undeniably one to watch – a designer whose heart and creativity are woven into every stitch of her couture. As she continues to define and shape the Northern fashion scene, her work is a reminder that luxury is not just about aesthetics – it’s about emotion, artistry and a deeply personal narrative.
