Four Decades of Flying High
An aviation icon, Virgin Atlantic celebrates 40 years of transporting guests around the globe.
Words by Jamie McFadden
Forty years ago, Virgin Atlantic took to the skies with a mission – to make flying fun again. Now, the airline noted for its rebellious flair is marking its Ruby Anniversary and the celebration is as bold as its founder, Sir Richard Branson.
Born out of Branson’s vision to shake up air travel, Virgin Atlantic has never followed the rules. From the moment it launched its first flight from London Gatwick to Newark in 1984, it positioned itself as the anti-establishment option for the jetsetter who craved something more than the soulless air travel experience of the time.
Fast forward to 2024 and that spirit is still alive and well. Virgin Atlantic’s story isn’t just about flying from A to B. It is about pioneering luxury with heart and innovation with a conscience. As Virgin Atlantic CEO Shai Weiss says, “Our people are our superpower, and their ruby red spirit is stronger than ever.”
For today’s generation of trendsetters, Virgin Atlantic is much more than an airline – it’s a statement. The company’s daring approach to air travel reflects its bold approach to culture, allowing cabin crew to express themselves freely in their iconic Vivienne Westwood-designed uniforms, tattoos and all. It’s a brand that lives its mantra of “Be Yourself,” and it shows in everything from the relaxed attitude to makeup requirements, to scrapping traditional gender roles in its crew uniforms.
As Branson himself puts it, “From 1984 to 2024, it’s our people who make me the proudest. They are much more than just a workforce; they are what makes Virgin Atlantic special. They’re the red thread that keeps us all together and I know they will continue to look after our customers for the next 40 years and beyond.”
But Virgin Atlantic isn’t just looking back, rather it’s charting a thrilling future. From its new Manchester-Las Vegas flights to its long-awaited return to Canada with a Toronto route, the airline is expanding its horizons. Let’s also not forget the business’ commitment to sustainability. Virgin Atlantic is leading the charge in decarbonising air travel, with the aim of achieving net-zero emissions by 2050.
For the millennial and Gen Z traveller, it’s not just about getting from A to B. It’s about getting there in style, with a brand that shares their values of individuality, inclusivity and responsibility. On Virgin Atlantic, that is actually what you are offered.
Virgin Atlantic’s 40th anniversary isn’t just a celebration of the past, it is a bold promise for the future.
