New Land Rover Defender: Reinventing a Design Icon
Land Rover has defined all-terrain capability and toughness from the conception of its very first 4×4. The Series and Defender models before it, have gone above and beyond for decades, securing iconic status for their ability to help people make more of their world. The new Defender takes these much loved characteristics and reimagines them for the 21st century.
The result is a visually compelling vehicle that couldn’t be anything else but a modern Defender for a world that has changed massively since the original was created.
- Perfect proportions for design and function: Minimal front and rear overhangs and high sill for supreme all terrain capability. Highly desirable and seriously capable.
- Characterful design: New Defender’s distinctive silhouette is a modern interpretation of the original. Strong, confident, sophisticated design.
- Compelling interior: Modular and highly functional, underpinned by its practical layout and reductive design. Exposed structural elements for functionality and durability.
- Multi-faceted characters: Four Accessory packs created to accommodate different lifestyle choices, all equally desirable and relevant.
- Material innovation: New Defender is available in a Satin Protective Film – both highly durable and sustainable. Materials and finishes that challenge convention.
- Choose your model: 90 commercial will be priced from £35,000 (plus VAT), 90 bodystyle indicative price of £40,000 and 110 starting at £45,240 in the UK. Configure yours at www.landrover.co.uk/Defender
With its distinctive silhouette and optimum proportions, the new Defender has toughness at its core while its interior’s rugged modular architecture embraces the spirit of adventure that has been a fundamental part of Land Rover DNA for more than 70 years.
Gerry McGovern, Chief Design Office, Land Rover, said: “The new Defender is respectful of its past but is not harnessed by it. This is a new Defender for a New Age. Its unique personality is accentuated by its distinctive silhouette and optimum proportions, which make it both highly desirable and seriously capable – a visually compelling 4×4 that wears its design and engineering integrity with uncompromised commitment”.
New Defender’s high sills, short overhangs and externally mounted rear wheel facilitate all conquering off road capability, its elemental yet sophisticated surfaces combined with a strong horizontal emphasis communicate the Defender’s tough and purposeful character.
The new Defender is available in perfectly proportioned 90 and 110 body designs, which share the same short overhangs, with six models available; Defender, S, SE, HSE, Defender X and First Edition, with practical commercial models set to join the line-up next year.
Customers can also select from the widest range of accessories ever produced by Land Rover, including a choice of four Accessory Packs; Explorer, Adventure, Country and Urban. These additional characters have been designed to give customers even more choice, all are compelling and equally desirable and demonstrate the ability of this vehicle to embrace different personalities without compromising the integrity of the overall vehicle design.