Runway & Field – Olympic Collaborations
Aside from the obvious sporting prowess on full display, Paris 2024 is also evidence of the success of international fashion, with many world-renowned brands supporting their respective nations with the wardrobes of winners.
Words by Josh Williams
As the Paris 2024 Olympics dust settles, one of the main take aways was that the convergence of high fashion and elite sports is more dynamic and innovative than ever. Renowned designers and cutting-edge brands collaborating with national teams to deliver performance gear that is as stylish as it is functional. Here’s a closer look at the ground breaking partnerships that redefined athletic fashion on the global stage.
Host nation France has made a bold statement with Berluti, the epitome of French luxury and sophistication. Berluti’s designs for Team France promise a seamless blend of elegance and innovation. During the opening ceremony we saw meticulously tailored pieces that featured high-quality materials and cutting-edge technology, exuding a modern twist on classic French style.
Team Italy sported the effortlessly chic designs of EA7, Armani’s sportswear line. EA7 embodies the perfect marriage of luxury and performance, featuring streamlined silhouettes and bold, innovative fabrics. With a flair for Italian elegance, the uniforms where both visually striking with large ‘Italia’ text emblazoned across the front whilst exuding a chic timelessness, reflecting Italy’s dedication to style and excellence.
Ralph Lauren’s opening ceremony designs for Team USA once again set the standard for Olympic fashion. The brand’s signature American style will shine through in classic, preppy pieces updated with the latest in performance technology. Think timeless red, white, and blue ensembles that are as sophisticated as they are patriotic, blending heritage with cutting-edge design.
Lululemon, the Canadian titan of athleisure, took Team Canada’s look to new heights. Known for its performance-driven fabrics and sleek designs, Lululemon’s Olympic gear fused functionality with contemporary style. With olympian outfits being crafted for maximum comfort and flexibility, ensuring athletes could perform at their peak while expressing a sleek, modern aesthetic.
The Paris 2024 Olympics are set to be a groundbreaking fusion of fashion and sport, where innovation and self-expression take centre stage. These collaborations between top fashion brands and national teams are not just about looking good – they’re about redefining what it means to be an athlete in the modern era. As we countdown to the games, the anticipation builds not just for the competition, but for the debut of these revolutionary designs that promise to make a lasting impression on and off the field.
