Air Travel Goes Couture
Airlines have long appreciated the significance of style and experience. Whether that be the on-board feel of Emirates airlines, or the appearance of British Airways colleagues, image in the air has always been important. Riyadh Air have taken a bold step to prepare for their maiden flight in 2025 making it a fashionable affair.
Words by Josh Williams
Riyadh Air, Saudi Arabia’s new world class airline and fully owned by the Public Investment Fund (PIF), in collaboration with the Saudi fashion designer Ashi, founder of Parisian couture house ASHI Studio, has unveiled its first-ever fashion collection, during Haute Couture Week in Paris.
The airline took to the runway in style showcasing its stunning new lifestyle collection for its frontline team members in the fashion capital of the world. The exclusive fashion line is made up of dozens of male and female looks, of which 15 were revealed during the most prestigious fashion week of the year.
The luxury Riyadh Air concepts unveiled in Paris comprised of timeless cashmere outerwear, dresses and trousers made of fine wools, custom leather footwear, amethyst earrings, and iconic pillbox hats, all of which are inspired by 1950s airline fashion, widely considered as the ‘golden age’ in aviation, but with bold, modern styling for a future-forward brand.
Ashi has been collaborating with Riyadh Air for nearly a year on the design of the fashion line with the colour development taking over six months alone.
Riyadh Air is on track to make its maiden flight in 2025, revolutionising the future of air travel through a premium aviation experience for both guests and team members. With an unwavering dedication to cutting-edge thinking and innovation, Riyadh Air aims to set new standards in the industry.
