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  /  Drinking & Dining   /  TAG HEUER: F1 MONACO GRAND PRIX 

TAG HEUER: F1 MONACO GRAND PRIX 

Swiss luxury watchmaker TAG Heuer kicked off the 79th Formula 1 Monaco Grand Prix of which it is the Official Watch since 2011. Hosting guests from around the world to experience the most iconic and glamorous race in the F1 season, TAG Heuer took over the Jacques Cartier ship docked in the unmistakable Port of Monaco for a weekend celebrating speed and performance.

We couldn’t be happier to be back in Monaco for the most exciting race on the calendar, honouring our historic ties with the Principality and supporting our partner since 2016, the Oracle Red Bull Racing Team, as they take on the challenging city circuit. Monaco is a special place for TAG Heuer, the inspiration behind our most emblematic chronograph, and a track where we have lived through some of the most thrilling racing moments over the decades, in Formula 1 of course, but also Formula E or the Historic Grand Prix. Once again, we are proud to gather our closest friends and partners for an unforgettable weekend around our shared passion for motorsport.” says TAG Heuer CEO Frédéric Arnault.

Earlier this weekend, Oracle Red Bull Racing driver and reigning F1 World Champion Max Verstappen was presented with a newly released and exclusively personalised TAG Heuer Monaco chronograph. The custom piece sports special red “1” markings on the dial and case back, as a nod to his #1 racing number for 2022 which he chose after his championship victory last season. Symbolically the sapphire crystal case back also features an engraving of the Monaco Grand Prix circuit where he was victorious in 2021, with a bespoke TAG Heuer Monaco on the wrist already. 

The crowd of racing enthusiasts and TAG Heuer fans were treated to a first-hand debrief of the day’s qualifying session with partner Oracle Red Bull Racing driver Max Verstappen. They shared their impressions of the day and insights on the upcoming race and rest of the season.

Throughout the evening, guests enjoyed intimate music performances by Belgian singer-songwriter Claire Laffut, Paris-based DJ, radio host and curator Giulietta Canzani Mora, best known as Piu Piu, and as a last surprise, Belgian star DJ and producer Lost Frequencies, who got behind the decks to play some of his biggest hits.

Just before midnight, the brand took to the skies to illuminate the Monaco night with a show of drones forming signature TAG Heuer timepieces such as the square-shaped TAG Heuer Monaco or outlines of the Principality’s winding F1 track.

On display for all to admire onboard the TAG Heuer ship was the weekend’s coveted trophy, housed in a custom hand-crafted trunk by Louis Vuitton, official Trophy Travel Case provider for the Formula 1 Grand Prix de Monaco.

With this memorable evening TAG Heuer once again reaffirms its deep friendship with the Principality of Monaco and honours its historic ties to motor racing. The brand was delighted to share the occasion with so many close friends and partners and keep fuelling the unrivalled spirit that year after year sets the F1 Monaco Grand Prix apart.