Vingt Quatre broadens its palette with AW26 collection
British denim label Vingt Quatre has unveiled its AW26 collection, ‘A Study in Colour‘ – the brand’s most expansive palette to date. Introducing eight new washes and colourways across two of its fits, it is the largest single colour release in the label’s journey so far.
Words by Jamie McFadden
There is a particular confidence that comes with a brand knowing exactly what it stands for. For Vingt Quatre, that has always been clear: jeans for every day, for every man. Founded by Ben Hurren, whose background in luxury retail includes time as a menswear buyer for Selfridges, the label has built its reputation on fit, function and longevity. Now, with AW26, it is broadening its palette without compromising the construction that has earned it a loyal following.
The collection pairs a trio of garment-dyed colours – Ivory, Moss and Tobacco – with a series of new denim washes: Cool Blue, Deep Blue, Cool Grey, Ice Blue and a raw-hemmed Vintage Wash. The result is a considered, year-round palette designed to sit as easily in summer as in the colder months. It is an approach that speaks to the brand’s founding idea: jeans that work across seasons, across settings, across wardrobes.
Every pair retains the construction Vingt Quatre is known for. The signature six-stitch back pocket, five-spoke rivets and uniquely shaped pocket remain, cut, stitched and finished in Istanbul. The quality behind them has not changed. The colours may be new, but the craft is the same.
Ben Hurren, Founder of Vingt Quatre, explains the thinking behind the collection.
“We’ve always believed good denim works in more than one shade, and AW26 is us pushing that further than we ever have – the most colour we’ve released in one go. From the garment-dyed tones to the new washes, every one had to earn its place, and the fit and quality behind them hasn’t changed at all.”
The collection spans two fits: the Craig, a tapered silhouette, and the Hardy, a straighter cut. Both are available across the new colourways, giving wearers the flexibility to choose the shape that suits them while exploring a palette that feels fresh without being fleeting.
The AW26 collection is available now via the Vingt Quatre website, priced from £165.
