Genre Defiant: Emporio Armani x Sigma
The latest exploits from Tessuti’s Stand Out campaign put a spotlight on Emporio Armani, where modern tailoring meets trend-led design to bridge the timeless and the transient
words by Miles KENNEY
You don’t build an empire by standing still. You can’t set the standard without taking a few risks, and you certainly can’t stand out without breaking the rules. Known the world over for his clean-cut lines, deconstructed silhouettes and genre-defying styles, Giorgio Armani is nothing if not a rule-breaker. Over the years, the man has garnered quite the reputation both on and off the runway for a quintessentially Italian look that isn’t afraid to cross lines.
Emporio Armani is the physical, tactile embodiment of that taste for boundary-crossing. Boasting the same clean lines and curated finesse of Armani’s more sartorial offerings, Emporio Armani brings a touch of casualwear flare to Armani’s repertoire. Stripping things down to a well-edited line of sleek, stylish and street-ready looks, Emporio Armani hits a sweet spot between casual cool and sartorial severity, showing itself to be a brand that navigates the tides and trends of fashion’s twists and turns with an impressive and well-documented agility.
Standing in tailored testament to that stylistic agility was Emporio Armani’s recent collaboration with British DJ duo, Sigma. With their signature blend of drum and bass-dosed gully bangers, slow jams and electro cuts, the double act prove to be the perfect fit for the brand’s contemporary energy and dynamic elegance. Which is probably why we were so excited to see them perform at Shoreditch’s very own The Curtain earlier this month.
‘Emporio Armani hits a sweet spot between casual cool and sartorial severity, showing itself to be a brand that navigates the tides and trends of fashion’s twists and turns with an impressive and well-documented agility.’
Brought to you by our good friends, Tessuti, the exclusive launch event offered Emporio Armani’s usual masterclass in head-to-toe, tailored casualwear alongside an intimate live performance by Sigma. Think curated collections of logo tees, tailored sweats, and jet black bombers set to a soundtrack of Sigma’s signature urban sophistication. By all accounts, it was an evening to remember that sent a loud-and-clear message to the masses: Emporio Armani dances to the beat of its own drum. EJ