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There are few brands that can trace an unbroken line from the battlefields of the First World War to the present day. Fewer still that continue to make every garment in the same Manchester factory that has stood for more than a century. Private White V.C. is that exception, and with its Spring Summer 2026 collection, the brand invites us to consider what it truly means to endure.

STEADFAST is the title of this latest chapter, and it arrives with a weight of intention. The collection draws a clear line from service to modern uniform, rooted in the discipline that shaped the brand’s origins and informed by over 100 years of purpose, precision and resilience. It is one of the most considered collections in Private White V.C.’s century-long history of British craft.

To understand STEADFAST, you must first understand where it was born and where it was photographed. The campaign images were captured at Heugh Battery on the Hartlepool coastline – the first place on British soil attacked during the First World War on 16 December 1914. That site remains a monument to endurance. In Manchester, so too stands Private White V.C.’s factory – the last remaining coat maker in a city once known as the centre of the industrial world. The collection was photographed on that historic ground and made beneath this enduring roof.

The collection centres on lighter, structured fabrics suited to the British summer, such as linen blends, lightweight wool and Ventile® cotton. A faithful recreation of military-issue Airtex – first developed for British Army tropical uniforms and worn in North Africa and beyond – reinforces the collection’s functional DNA. These are fabrics developed for active service, proven in extreme climates, and now reinterpreted for modern life.

Silhouettes are calm, confident and purposeful, informed by 1960s civilian utility rather than seasonal trends. Breathable without softness. Functional without excess. The result is a modern British uniform, shaped by history and crafted to endure.

Among the key outerwear pieces, three stand out for their ambition and craftsmanship. The Honey Trap Trench is a belted mac crafted from UK-woven cotton gabardine, designed to captivate and command attention. Its name evokes the seductive intrigue of espionage tactics, while the iconic fly-front raglan sleeve construction has been a cornerstone of the Manchester factory for more than a century. It retails at £1,095.

Available to purchase from Thursday 2nd April, the Persuader is hand-cut in Manchester from exceptional Italian calf suede, constructed panel by panel with each edge individually painted by hand – a process measured in hours, not minutes. Four bellows pockets, a belted waist, double rear vents and military-grade copper hardware from RIRI of Switzerland complete the design. It retails at £2,995.

The Submariner Parka is constructed from double-skin Ventile®, with a half-lined Ventile interior and fully taped seams. It delivers waterproof protection through fabric density alone. No membrane. No coating. Just extra-long staple cotton woven at such density that it swells and seals when exposed to water. It retails at £995.

The wider Spring Summer 2026 collection includes a selection of other new introduction, with Essential’s favourites including the Rainmaster and Moleskin Bomber, retailing at £795 and £595 respectively.

STEADFAST reflects Private White V.C.’s enduring commitment to British manufacturing and purposeful design. Every garment continues to be crafted in the brand’s Manchester factory – the same facility that has produced outerwear for more than a century – ensuring that heritage techniques, military-grade materials and modern craftsmanship remain inseparable from the finished garment.

The Spring Summer 2026 collection is available online and in-store from Friday 6th March.