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Hummel celebrate the power of team for SS22

Hummel lifestyle announces its forthcoming TEAM IS campaign; an exploration of the unity, love and loyalty found universally in sport. Everyone needs a team, and the TEAM IS campaign serves as a reminder of the enduring power of the game to go beyond sport in bringing us together, regardless of where we’ve come from. 


Launching in line with the brand’s SS22 Legacy collection, TEAM IS explores the individual meanings of team through the eyes of two collectives, living and breathing their passions as they traverse sport and culture.

TEAM IS stars local Danish talent from the Gelato Crew dance collective and the Pannahouse street soccer team. Throughout the new campaign Hummel spotlights the power of unity and friendship in the everyday as well as the role team plays both in and out of sport. 

The LEGACY SS22 collection features across all facets of the campaign, serving as a continuation of Hummel’s revered lifestyle offering. Referencing the Danish outfitters long-standing roots in global sports culture, LEGACY features an array of Hummel basics and classic silhouettes including soft tees, sweats, jackets, footwear and accessories. 

Rooted in the brand’s ongoing vision to ‘Change the World Through Sport’, Hummel’s latest campaign offers a timely reminder of the power of team in overcoming the challenges of the everyday. 

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