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IWC Take their Iconic Big Pilot Watch on Tour

IWC Schaffhausen is hitting the road with a brand-new interactive Big Pilot roadshow exhibition

Few watch brands come with the storied past and horological acumen of IWC Schaffhausen. They’re something of a rarity in the Swiss watch world; a brand that merges everyday utility and uncompromising luxury with a deftness quite unparalleled. By all accounts, it’s a level of artistry that has to be seen up close and personal to be truly appreciated.

How lucky for us, then, that IWC should take a collection of their most iconic watches on tour as part of their interactive Big Pilot roadshow exhibition. Naturally, we jumped at the chance to try on the all-new Big Pilot 43 and even managed to pin down IWC’s Head of Sales, Joanna Catherine Parsons, for some expert advice on our next watch purchase.

Check out what Joanna had to say in the interview below.

Those interested in visiting the Big Pilot roadshow exhibition can check it out in the following cities:
Liverpool: 27th July to 1st August
Manchester: 5-9th August
Birmingham: 19-24th August
Leeds: 8-11th October
London: 2nd-7th November

Browse the wider IWC collection here.