Schott NYC Will See You on The Dancefloor
Schott NYC’s ‘Original Rebel’ campaign is a love letter to ‘out out’ dancefloor escapism
During their 100-year-strong heritage, Schott’s revolutionary attitude has created some of the most iconic jacket silhouettes in fashion history. Over a century later and the brand is still keeping us on our toes with its thoughtful reinterpretations of the very classics they helped to create in the first place.
Schott NYC’s latest collection is no exception. Boasting a carefully curated and thoughtfully edited selection of varsity jackets, CWU bombers, and leather jackets, the New York-born brand celebrates its deep, subcultural roots and showcases its unyielding spirit of rebelliousness.
From Rock ‘n Roll, to Dance, to Hip Hop, Schott’s latest lineup offers a heartfelt ode to the good old days of dancefloor revelry: bombers, parkas, and puffers take centre stage; eye-popping knitwear in bold new colourways hint at the colder months to come; varsity jackets and oversized, checked Flannels imbue classic staples with newfound energy.
Bottom line? Schott NYC’s ‘Original Rebel’ AW21 lineup offers reason aplenty to get the party started. We’ll see you there.
Shop the new collection here.
