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  /  Fashion   /  When Classics Collide: The Levi’s X New Balance 990V3

When Classics Collide: The Levi’s X New Balance 990V3

Levi’s and New Balance team up once again for a reimagined take on the 990v3

New Balance’s 990v3 sneaker is one of the brand’s most celebrated icons, having developed a beloved following among sneakerheads and style enthusiasts alike. And why not? The 990 series turned the sneaker world on its head thanks to its smooth lines, refined color palette, and unmistakable silhouette.

Released for the shoe’s 30th anniversary in 2012, the 990v3 remains one of the most popular versions from the 990 series to this day. A bonafide classic, it’s of little wonder that the iconic shoe should find some common ground in Levi’s denim-clad, history-rich repertoire. Much like the classic Levi’s Trucker or a pair of 501s, the 990v3 represents an enduring stylistic milestone for many. That the two brands should combine forces to celebrate that heritage just makes sense.

The limited-edition, American-made Levi’s x New Balance 990v3 Sneaker comes in two colorways: Indigo (accented with Levi’s proprietary Shrink-To-Fit denim) and Grey (in a Hairy Suede harking back to Levi’s leather patches). Both offer knowing nods to each brand’s signature tones. A co-branded N logo, complete with a custom-designed Levi’s tab, completes the collaborative look.

A surefire collectible for Levi’s loyalists and New Balance fans alike, the all-new collaborative 990v3 is an all-out celebration of made-in-America style and timeless heritage.

Available now via and